GROUPN worked closely with the Club Board and Management on the internal refurbishment of St Marys Band Club, delivering a comprehensive approach aimed at enhancing the core business offering and tapping into new opportunities within the local market. The project’s clear mandate was to transform the venue into a fresh, boutique facility with broad appeal, ensuring improved amenities for loyal members while also capturing the interest of the growing young family demographic in the area.
The refurbishment features a range of improvements designed to create a vibrant and inviting hospitality hub. Key upgrades include a new upper deck for the main car park, significantly increasing onsite parking capacity, and the expansion of the existing floor area to introduce new alfresco terraces, perfect for social and dining experiences.
A new Kids Play space with an expansive parents’ room sits alongside a family-friendly dining area, catering to the Club’s desire to appeal to younger families. The project also includes the refurbishment of the Café, Bars, Sports Lounge, and TAB, along with a refresh of the overall Club floor, ensuring the venue is completely transformed into a dynamic and welcoming destination for the community.
Are you looking to develop a Masterplan at your Club?
At GROUPN we work with Clubs to develop long term Masterplans to build revenue, improve operational efficiencies and reduce staffing costs.
Click below to learn more about the Masterplanning process and find out what you need to know about refurbishment and expansion of entertainment and lifestyle venues to build revenue and improve operational efficiency at your Club.