Born from the amalgamation of St Marys Band Club and St Marys Diggers, St Marys D&B embarked on a journey of transformation with GROUPN to establish itself as The Heart of the Community.
Collaborating with the Club’s Strategic Consultant, Tully Heard, Club Management identified immediate opportunities for core business enhancement, setting the stage for future development. Recognizing a demographic misalignment, with the Club’s membership profile differing from the community’s, the project aimed to cater to a broader audience, including younger and female local markets.
Innovatively repurposing underutilized space, GROUPN, Tully Heard, and Club Management crafted an indoor/outdoor family-friendly food and beverage offering known as The Greenkeeper’s Shed. This new space was designed to maintain and respect the culture and traditions of the individual Clubs while breaking the traditional Club mould. The result is a unique and inviting area with its own distinct identity, appealing to a wider range of patrons.
The Greenkeeper’s Shed represents more than just a new dining option; it symbolizes St Marys D&B’s commitment to innovation, community engagement, and providing a welcoming space for all.
Are you looking to develop a Masterplan at your Club?
At GROUPN we work with Clubs to develop long term Masterplans to build revenue, improve operational efficiencies and reduce staffing costs.
Click below to learn more about the Masterplanning process and find out what you need to know about refurbishment and expansion of entertainment and lifestyle venues to build revenue and improve operational efficiency at your Club.
